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Seeing how much more present of a wife and mother she was after sleep training her oldest daughter at just 10 weeks old, Joanna set out on a journey to help other parents in desperate need of sleep.  Joanna is now a Certified Maternity and Child Sleep Coach and is passionate about getting babies and children sleeping across the globe.  In addition she teaches classes at The New Mom School and is an expert in all things baby.  Joanna does not conform to any one method of sleep training, but rather meets with families to determine what strategies will work best for them.  




Joanna Martindale, MA, BCBA

owner, certified sleep consultant

board certified behavior analyst

Joanna Martindale is a Board Certified Behavior Analyst and a Certified Maternity and Child Sleep Coach.  Joanna started with working with children while obtaining her bachelor’s degree in Psychology at the Claremont Colleges.  There she worked at Claremont McKenna’s Autism Center where she learned how to implement Applied Behavior Analysis to children with a variety of behavioral issues.  She continued working in this field while obtaining her Masters degree in Clinical Psychology from Pepperdine University and eventually became a Supervisor in her field. 



  • Board Certified Behavior Analyst (BCBA)
  • M.A. in Clinical Psychology, emphasis in Marriage & Family Therapy from Pepperdine University
  • Certified Maternity & Child Sleep Consultant
  • B.A. in Psychology from Pitzer College
  • Certified Happiest Baby Educator
  • CPR Certified

Joanna lives in Aliso Viejo, CA and is the proud mother of 2 daughters and one fur baby Scruffy.